From a glamorous launch event to massive PR coverage — Magnum Ice Cream conquered Puerto Rico with over 1M units sold in 6 months.
Magnum Puerto Rico Launch
Magnum Ice Cream
Objectives
Bring the indulgent world of Magnum Ice Cream to Puerto Rico with a bold, premium launch that seduces taste buds and creates buzz across media and influencers.
Strategy
We designed and produced the “Magnum Pleasure Lounge,” an immersive experience hosted by Miss Universe 2001. From glamorous PR events and influencer activations to striking billboards and a fully branded Magnum truck, every detail was crafted to celebrate indulgence and make the brand impossible to ignore.
Results
The launch generated over 2 million impressions, strong media coverage, and $96K in PR value. Social media buzz was amplified by top bloggers and influencers. In just 6 months, Magnum sold over 1,000,000 units in Puerto Rico — a sweet success story.