Magnum – Hotel School Brand Activation
Objectives
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Strengthen Magnum’s brand positioning with young audiences.
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Create a shareable social media moment around the ice cream experience.
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Drive awareness through experiential activation in a student environment.
Strategy
Roadtrip developed a creative on-site activation at the Escuela Hotelera, transforming the Magnum ice cream experience into a visually engaging and social-media-driven event. The setup invited students to interact, customize, and share their Magnum creations, designed specifically to generate organic content for Instagram and Facebook.
Results
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High engagement with students who became instant brand ambassadors.
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Strong social media visibility through organic shares and user-generated content.
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Positioned Magnum as a trendy and aspirational brand among younger audiences.
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