X-Men Apocalypse – Comic Con
Objectives
Create affinity and awareness on tween target by engaging them in an experience like no other.
Increase sales and generate buzz with one of the most important franchises in Hollywood.
Strategy
Mutate the Malta India can for the first time. Can won prize for first Full Color Design. Create amazing experiences and engage tween and teen target in an unforgettable campaign.
Results
Malta India again was the busiest booth on ComicCon. We sampled 5k cans! Continued incrementing sales and creating affinity with the target. Awarded top 5 memorable booths on ComicCon.
Impact: 45k people impacted.
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