Magnum – Hotel School Brand Activation
Objectives
Strengthen Magnum’s brand positioning with young audiences.
Create a shareable social media moment around the ice cream experience.
Drive awareness through experiential activation in a student environment.
Strategy
Roadtrip developed a creative on-site activation at the Escuela Hotelera, transforming the Magnum ice cream experience into a visually engaging and social-media-driven event. The setup invited students to interact, customize, and share their Magnum creations, designed specifically to generate organic content for Instagram and Facebook.
Results
High engagement with students who became instant brand ambassadors.
Strong social media visibility through organic shares and user-generated content.
Positioned Magnum as a trendy and aspirational brand among younger audiences.
Other projects you might like
A refreshing influencer-driven campaign to introduce Talenti’s Summer Flavors, blending lifestyle content with authentic brand experiences.
A playful and engaging social media video featuring Molly & Rumba, designed to highlight Pro Plan’s premium pet nutrition in a fun, relatable way for digital audiences.
A visually striking music video that combined storytelling, performance, and cinematic style to showcase Vivanativa’s unique sound and artistic identity.
A signature cultural benefit event that united art, music, and philanthropy to support social causes while celebrating Puerto Rico’s creative community.